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Capitals Launch Slapstick

Tuesday, 04.20.2010 / 8:40 AM ET / News
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Capitals Launch Slapstick
ARLINGTON, Va. – The Washington Capitals have launched a new, easy-to-use application called Slapstick, which will help generate online excitement and enable fans to digitally express themselves.
Fans can upload a photo to Slapstick at www.washingtoncaps.com/slapstick and select from three scenarios, a ranting player, coaching the team and answering questions from the media. Users can personalize their photo by choosing from various facial hair options, hats and head gear as well as their choice of home or away jersey.
Once the video has been personalized, fans can email it to their friends or post it to their favorite social media platform, including Facebook and Twitter. Creation of the personalized videos is free using the application’s text to speech function. For only 99 cents Slapstick users have the unique option of adding their own voice to their creation via a toll free number.
 “We are excited to offer this new way for our fans to interact with the team and with each other,” said Capitals senior director of marketing Joe Dupriest. “With our dedicated and passionate fanbase, we think Slapstick has the potential to become an instant viral sensation.”
The Capitals have partnered with Slapstick Sports LLC, a division of Virginia-based advertising agency Williams Whittle, on the launch of the new application.  The Washington Capitals are the first team in any sport to license the Slapstick application.
“Slapstick has been in development for nine months,” said Rob Whittle, CEO of Williams Whittle. “We are thrilled to take this out to the fan base during the playoffs.”
About Williams Whittle
Williams Whittle (www.williamswhittle.com) is a 43-year-old ad agency headquartered in Alexandria, Va. As one of the largest and oldest agencies in the mid-Atlantic region, Williams Whittle has a wide range of clients in sports, nonprofits, retail, real estate and healthcare.
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