Capitals Collect Nearly 7,000 Diapers at Hockey for Huggies Diaper Drive
All of the diapers and funds collected at the Capitals game were donated to the Capital Area Food Bank, in partnership with the DC Diaper Bank, who will distribute them to families in need throughout the Washington, D.C., area through social service organizations. One in three American mothers struggles to provide diapers for their babies.
Huggies had a booth on the main concourse during the game where fans were able to win Capitals prizes by making a monetary contribution. Volunteers from the Capital Area Food Bank, the DC Diaper Bank and the National Association of Hispanic Nurses helped with the collection. Fans are still able to text CAPS to 501501 to donate $5 to babies in need in the area until March 28, or visit http://huggies.nhl.com/ for additional information.
Hockey for Huggies is an expansion of Huggies Every Little Bottom, a program with a single mission to help get diapers to babies in need in the U.S. and Canada. The program was developed in response to a groundbreaking study commissioned by Kimberly-Clark’s Huggies brand that revealed the critical issue of diaper need. Diaper need is the struggle to provide babies with diapers. Today, one in three American and one in five Canadian mothers struggle with diaper need, and have had to cut back on basics – food, utilities such as heat or electricity, or even childcare – in order to provide enough diapers for their babies. With the support of partner organizations, grassroots efforts and moms across the country, this program will build awareness of the issue and work to create a long-term solution.